All news sneaker culture. All about new and exclusive sneaker models.

The success story of Sneakershot from the first words
30.05.2017
In just a few years, sneaker photography was able to form a separate direction of the product photography. There are already top sneaker photographers abroad, and Russia is rapidly reducing the gap thanks, first of all, to the Moscow duet...
Nike sports shoes of the future: how to design sneakers in augmented reality?
24.05.2017
How to surprise athletic shoes lovers? Show them a real process of sneakers creation. It would seem like nothing special. But adding some innovations and creative, one will get something unique and uncommon. Nike and Dell have engaged in developing...
Nike ACG.07.KMTR: futuristic and practical
23.05.2017
Nike is presenting new Nike ACG products this summer. The NikeLab collection was designed by Erson Hugh, the owner of Acronym, among others. Nike ACG.07.KMTR is unanimously called the key model of the line. These sneakers will be a nice...
The history of creation "All Gone" and its founder Michel Dupuis
22.05.2017
A series of yearly publications of Michael Dupouy has become as significant as the products it highlights. Having begun its history in 2007 from All Gone 2006, an unbelievably rare publication now, this bible of street culture has become a...
Air More Uptempo: perfect example of Nike and Supreme cooperation
22.05.2017
Popular Nike Air More Uptempo sneakers are known to many snickerheads thanks to the outer “AIR” signature. Designed by Wilson Smith and worn by Scottie Pippen, a famous basketball player. This year Nike joined efforts with the Supreme fashion company,...
Sneaker.Show: registration is available on official website
22.05.2017
Sneakerhead, are you ready to join the greatest sneaker industry festival – Sneaker.Show? We are announcing the start of ticket sales on the official website! Price of admission to the event: online ticket – 700 RUB; ticket on the event...