Nike and Federer’s treasure - secrecy in the world of brands
The famous Nike sports brand will soon cooperate with the big tennis legend, Swiss athlete Roger Federer.
Company representatives took an extremely responsible approach to this partnership and in order to keep the new collection details secret, they put player's sneakers in a huge safe. Usually billions of dollars are stored in such safes.
With the help of such safety measures, manufacturer provided a 100% guarantee to Roger that no one before him wore the sneakers that would see the world for the first time at an event in the capital of Japan.