Microwave from ASICS: warm up the new sneakers, please!
Innovative technologies have reached sports brands. If earlier, Nike company presented a laboratory, where it’s possible to create sneakers for every client in just an hour, now, ASICS announced that unusual microwave ovens will be installed in many stores.
Their feature is that they can make quality sneaker soles in 15 seconds.
The unique sneakers can be created on client’s order. This method reduces carbon footprint compared to the traditional footwear manufacturing on factories.